This week, we’re talking about your personal brand. What is it that makes you, you… and how do you get people to relate to you.
Studies have shown that people connect more easily with people than with companies, so you’re selling you - not a product, not a company.
How do you define your personal brand? First, identify your unique qualities. I’m a mortgage lender, I’m a dad, I’m a UGA football fan… And those are all things that inform my personal brand.
Then, take time to understand who your ideal client is, and think about what you have in common with them.
People want to connect with other people like them, so take those areas where you overlap, and drive your branding towards those things.
Tell stories that your customer can relate to, share news articles you know they’ll be interested in.
This makes your clientele feel like you “get them,” and in turn, will make them think of you as a trusted friend in whatever business you’re in.
Of course, be genuine — don’t make up a personality, or invent things to help yourself be relatable. It has to be authentic to shine through.