5 steps to writing better emails

We sit at our computers and on our phones all day long sending emails… but have you ever taken the time to think about an email strategy? How can you be sure your emails are effective?

I wanted to share helpful tips I got recently for writing better emails.

First, and most importantly, consider your audience. If you’re writing to people in your industry, it’s ok to use jargon, but if you’re writing to your customers, make sure to keep your message simple and clear.

Keep your emails short - around 150 words or so - and consider using bullet point lists to get your message across.

Keep an eye on the tone of your email too. It should be friendly and positive, but not over the top… Don’t overuse exclamation points, and don’t ever use emojis, unless that goes along with your brand’s image.

Make sure you’re clear about the call-to-action. Do you want people to email you back? Take a survey? Click a link? Be clear about what you want, and use the body of the email to drive to that point.

Make the email personal, but professional… like a conversation with a known business associate, but not too laid-back like you would with a friend.

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Setting company culture and keeping it with your success

This week, I wanted to talk to you about company culture.

Recently, somebody brought to my attention a book called “You Win in the Locker Room First” by Jon Gordon and Mike Smith.

Just in the first chapter, I saw this quote -

Sometimes, success can be your worst enemy if you allow it to change your culture and approach.  If you focus on the fruit and ignore the root, the tree will die, but if you continue to care for the root and focus on your culture, process, people, and purpose, then you’ll always have a great supply of fruit!

Think about how that applies to your life, your work, and your family.

Just because things are going well doesn’t mean it’s ok to start getting a big head.

Things are probably going well because of the hard work you put in, and the culture that you established from the beginning. Keep going with that winning strategy, and don’t get distracted.

Sure, there are going to be things you need to change as your business or your family grows, but it’s critical to keep the same values as the scale grows.

My three pillars of success are attitude, passion and enthusiasm, and as my company has grown, as my family has grown, I’ve always kept those three things as tenants of my approach.

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The best of mobile power solutions

This week, we’re talking travel gadgets… specifically, the best portable power accessories.

I spend more than half the year on the road, and while I’m traveling, I do all of my business on my phone…

The problem is, I can never keep the battery charged. I’m always looking for the latest and greatest accessories out there, so here are a few I’ve found that you may like.

Two names are always at the top of my list, and those are Anker and Mophie.

You probably know Mophie as the company that makes those phone cases that’ll charge your phone when it dies… They’re making a new power pack called the PowerStation.

It’s slim, which helps reduce clutter in your back, but it’ll charge your phone a whopping 8 times before it needs a recharge. It’ll set you back about 70-bucks.

There’s also the Anker power core, which can charge your phone about 7 times, but it can actually charge your laptop one full charge cycle before you need to plug it in. Its also only about 45 bucks.

If you carry lots of devices with you - a tablet, a phone or two, and smartwatch… Check out Nomad’s Wireless Charging Hub… Lay your new iPhone or android on top to wirelessly charge, and plug the rest of your stuff into the five USB power points around the edge. It’s stylish too, but a little pricey at almost 80 bucks.

If you really need a ton of power on the road, and don't mind a larger package, check out the EcoFlow River.

Run a projector for 10 hours, charge your laptop up to 9 times, or your phone more than 30 times, this power bank will handle a lot of juice. It’s rechargeable in your hotel, your car, or even with an optional solar panel.

It’ll hold it’s charge for a full year on the go, but it will set you back about 600 bucks.

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Do you write things down?

This week we’re talking about writing — actual writing, with a pen or a pencil.

So much of what we do these days is done on computers, smart phones, smart watches and tablets, that the art of physically writing things down is getting lost.

Did you know that writing things by hand actually makes your brain pay better attention to what you’re writing?

When we type notes in a meeting, we tend to type everything we’re hearing verbatim, but when you write by hand, your brain is forced to filter out the unnecessary stuff. You write down only the important things.

Writing down goals on paper also helps make your intentions more real, by committing them to paper, rather just typing on a phone or a tablet.

A handwritten thank you note or letter can also show someone the importance of what you’re trying to say, and that you took the time to say it.

So the next time you need to tell somebody something important, set a goal for yourself, or take more effective notes in a meeting - try doing it the old fashioned way, with a pen and paper.

You may just find the results more satisfying.

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