Little Red BookIn this week’s show Rick goes over Jeffrey Gitomer’s 'Little Red Book of Selling' principle 10. In this chapter Jeffrey writes about the importance of understanding how your client perceives the risk associated with their purchase.  We all know how easy it is to lose a sale when a client starts getting nervous about moving forward!

So push play, you’ll be glad you did. In just a couple of minutes Rick will give you some tips that will help you focus your client on the reward side of their purchase.  Please remember to leave us your comments because we can all benefit from the discussion!

Have a great, productive week Chasing Excellence!

Rick Floyd