It really surprises me how few people read publications that are focused on the industry they are in. By not reading industry publications, you're really being left out of the loop. It's like your industry is moving all around you and you have no idea what's going on.
By reading industry publications, you're in the know. You're more intelligent about what's going on in your industry. You can have deeper, more meaningful conversations with your peers and your clients. You show that you take your profession seriously which in turn creates respect and trustworthiness.