This week, we’re talking about customer service, and how important it is to treat your clients well.


Did you know that American companies lose 1.6 trillion dollars in business because of bad customer service?


Or that 55% of consumers say they’re willing to spend more money with a company that gives them good customer service?


It’s incredibly important to my business, and to yours, so here are a few tips for making sure you’re giving top notch customer service.


It may sound cheesy, but always deliver service with a smile. Sure, the customer may drive you crazy, but make sure you don’t show it.


Be friendly, show respect to your customer and their time, and always thank them for their business.


Did you ever notice how everybody working at Chick-Fil-A ends every interaction with “my pleasure?”  That’s intentional, and it works.


Next, know your product. There’s no faster way to lose a customer than not knowing what you’re talking about. If it’s a complex issue, and you genuinely don’t know the answer, don’t be afraid to admit it, and tell the customer you’ll find the right answer. But don’t ever make something up.


Finally, ask for feedback at the end of the transaction. Ask what you could have done better in your customer service… and then actually listen to the feedback and implement it.


This is not rocket science - it’s all about being nice to people, and truly showing them how much you appreciate their business.